Presenting a product under your own domain or as part of a corporate domain?
Consumers today are looking for information
about products mainly by the name of the product.
In other words, if you were looking for information about Argeta or pâté,
you wouldn't type in Atlantic Grupa or Atlantic Droga Kolinska,
you would type Argeta.
Of course, it is important for us that
our products have their own domains in this sense.
Why is it important that the domain name is the same as the product name?
So, yes, today it is clearly so that consumers are looking online for
information about products, so that's very important.
For example, in the case of a new product name or a new product,
obviously the first thing to check is, whether the domain is free.
And not only that, but what's actually going on online,
what kind of results we're getting, if we type that name.
So this is quite a necessity. And if, indeed, it's not free,
then surely it makes sense to consider changing, adapting the name,
adding something to that name or perhaps even, if possible,
consider buying that domain.
Meaning, if the domain is taken, but it is redeemable.
Have you ever redeemed a registered domain?
So far, there has not been that demand, but we had put the process in motion before.
So basically, sometimes they are leased domains,
and all that appears on them is, say, a 404 or whatever,
so people have them for that very purpose, so that they can then sell them.
If, for example a domain is very relevant,
we like it a lot, we like the name a lot, we could do that as well.
Why present products under the national TLDs of the countries in which you are present?
An important part of Argeta's strategy is localisation.
So we're not alone, I guess...
We are present in more than 30 markets, but we don't just localise domains,
we also localise products, we even localise flavours.
So with this, of course, we provide information and get closer to consumers
but on the other hand it's also important for brand protection,
that there are no third parties appearing under that domain
and that these domains do not contain information
that might be controversial for us, in any way.
All in all, we protect ourselves. So... also for that reason.