WEBVTT

1
00:00:06.410 --> 00:00:09.736
Presenting a product under your own domain 
or as part of a corporate domain?

2
00:00:09.760 --> 00:00:11.904
Consumers today 
are looking for information

3
00:00:11.928 --> 00:00:14.102
about products mainly 
by the name of the product.

4
00:00:14.127 --> 00:00:18.253
In other words, if you were looking 
for information about Argeta or pâté,

5
00:00:18.278 --> 00:00:21.735
you wouldn't type in Atlantic Grupa
or Atlantic Droga Kolinska,

6
00:00:21.760 --> 00:00:23.347
you would type Argeta.

7
00:00:23.449 --> 00:00:25.984
Of course, it is important for us that

8
00:00:26.016 --> 00:00:28.873
our products have 
their own domains in this sense.

9
00:00:29.479 --> 00:00:32.456
Why is it important that the domain name 
is the same as the product name?

10
00:00:32.480 --> 00:00:35.746
So, yes, today it is clearly so that 
consumers are looking online for

11
00:00:35.771 --> 00:00:39.533
information about products,
so that's very important.

12
00:00:39.558 --> 00:00:43.843
For example, in the case 
of a new product name or a new product,

13
00:00:43.867 --> 00:00:47.067
obviously the first thing to check is,
whether the domain is free.

14
00:00:47.091 --> 00:00:49.440
And not only that,
but what's actually going on online,

15
00:00:49.465 --> 00:00:52.889
what kind of results we're getting,
if we type that name.

16
00:00:52.913 --> 00:00:55.722
So this is quite a necessity.
And if, indeed, it's not free,

17
00:00:55.747 --> 00:01:00.589
then surely it makes sense
to consider changing, adapting the name,

18
00:01:01.280 --> 00:01:06.129
adding something to that name
or perhaps even, if possible,

19
00:01:06.154 --> 00:01:08.298
consider buying that domain.

20
00:01:08.331 --> 00:01:14.419
Meaning, if the domain is taken,
but it is redeemable.

21
00:01:15.229 --> 00:01:18.095
Have you ever redeemed 
a registered domain?

22
00:01:18.323 --> 00:01:24.496
So far, there has not been that demand,
but we had put the process in motion before.

23
00:01:24.592 --> 00:01:28.972
So basically, sometimes 
they are leased domains,

24
00:01:28.996 --> 00:01:33.336
and all that appears on them is, 
say, a 404 or whatever,

25
00:01:33.361 --> 00:01:37.842
so people have them for that very purpose,
so that they can then sell them.

26
00:01:37.867 --> 00:01:42.255
If, for example
a domain is very relevant,

27
00:01:42.280 --> 00:01:45.660
we like it a lot, we like the name a lot,
we could do that as well.

28
00:01:46.450 --> 00:01:49.816
Why present products under the national TLDs 
of the countries in which you are present?

29
00:01:49.840 --> 00:01:52.155
An important part of Argeta's strategy
is localisation.

30
00:01:52.179 --> 00:01:55.215
So we're not alone, I guess...

31
00:01:55.247 --> 00:02:01.887
We are present in more than 30 markets,
but we don't just localise domains,

32
00:02:01.912 --> 00:02:05.633
we also localise products,
we even localise flavours.

33
00:02:06.090 --> 00:02:09.808
So with this, of course, we provide 
information and get closer to consumers

34
00:02:09.833 --> 00:02:13.542
but on the other hand it's also important
for brand protection,

35
00:02:13.567 --> 00:02:16.991
that there are no third parties
appearing under that domain

36
00:02:17.016 --> 00:02:20.273
and that these domains
do not contain information

37
00:02:20.298 --> 00:02:24.439
that might be controversial
for us, in any way.

38
00:02:24.464 --> 00:02:28.912
All in all, we protect ourselves.
So... also for that reason.