WEBVTT

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What has changed in web design?

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In the last ten years, 
there have been many anticipated changes

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in web design.

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Technologies have changed,
tools are better, connections are faster

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and we as designers have increasingly
an equal and valued role.

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Internet Explorer is outdated
and so no longer needs to be supported.

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There are more animations
and more advanced visual effects.

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How has technology changed 
approaches to web design?

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The design tools
have also changed

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and today, designers can produce
a prototype relatively quickly,

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that already looks like the final solution

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and we test it
with end users.

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For smaller websites,
we can now use tools

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that don't require any coding
- so-called "no code" tools.

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In the meantime, 
HTTPS has also become the standard,

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responsive has become standard.

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The principle of designing and creating
a "mobile first" website

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is a useful method,

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as most users nowadays
access the web from their phones.

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The biggest changes 
in the user experience of websites?

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During this time, the field of user 
experience and user interface design,

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known as "UX UI designer",
was also popularised,

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bringing new approaches
to design,

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where the designer designs
the entire experience or service.

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This means that it's not just
about graphic design,

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but design from the start,

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from research, analysis, to workshops with
stakeholders, for example,

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to prototyping,
testing the user experience

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and constantly iterating to
come up with the best solution.

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At the same time, editing a major website
today requires a whole team,

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from a content editor,
a photo editor, a technical editor,

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to individual writers, marketing,
social media editors,

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user support,
a testing team and others.

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However, public services
or public sector websites

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have developed the least 
during this period.

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And there it is a real exception to have
designers in the development of services

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right from the start.

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Hardly ever
in these initial stages,

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and this is what we need
most in Slovenia today.

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Is the user experience the essence 
of a website or just an added value?

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At 3FS, we work mostly with 
foreign clients, primarily in Scandinavia,

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where good design is the essence 
of the product, not just an added value.

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They understand the principles
of design thinking and planning.

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And that's why in the project
we start with a pre-study,

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basically a survey
and a workshop

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that results in a prototype.

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We plan the infrastructure
and the project itself,

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and then we get down
to the actual development of the product.

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This is exactly what we
need in Slovenia today,

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where this has not yet
become a standard practice.

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Yet the role of designers is becoming more
and more that of a product manager,

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strategist, planner, researcher
and implementer,

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rather than just the final decorator
of a website that has already been designed,

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and I am very happy about that.

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An enlightening anecdote from 
a user experience and user interface designer...

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There were three designers 
and one developer sitting in a meeting

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and one of the designers
tried to convince the programmer

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that 16.22 pixels 
was the final specification

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and it would be nice to follow it.

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A mistake we often make
is not knowing how to work in a team.

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As designers, we are guilty
of not understanding technology,

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but at the same time
too self-conscious to learn.